Founded in 2019, Not Swiss Cheese began its journey in a humble garage with a serendipitous discovery of latex pillows from a bankrupt mattress retailer. Our founders quickly realized the transformative power of a truly comfortable, supportive, and durable pillow. What started as an effort to clear out inventory soon evolved into a mission to improve sleep quality for everyone.

Over the years, we have grown from a small, passionate team into a trusted brand, committed to delivering the best sleep solutions to our customers. Today, we are proud to serve thousands of satisfied customers across the UK, Europe, and Australia, continuously striving to make quality sleep accessible and affordable for all.

At Not Swiss Cheese, we believe in the simplicity and effectiveness of nature’s solutions. Our ethos is built on the pillars of sustainability, quality, and customer-centric innovation. We are dedicated to using natural, renewable materials and implementing eco-friendly practices throughout our production process. Our products are designed with the well-being of our customers in mind,

offering solutions that not only enhance sleep quality but also promote overall health and wellness. We draw inspiration from the everyday needs of our customers, always seeking to improve and innovate in ways that genuinely make a difference. Our commitment to sustainability extends beyond our products to every aspect of our business, ensuring that we contribute positively to the environment and society.